Remember the fairy tale about Winnie the Pooh? Designer Nicolo Kerimov was inspired by this cute story creating his Winnie lamp. He shifted the main purpose of a lamp as a light source to the story-teller and gave it real emotional value. Winnie is a lighting concept, which is designed to present its users with a positive and fun product experience. Its shape reminds of a beehive, it’s made of glass and piece of cork with two cords, one if red, another is white. Two cords allow to hang the lamp at different angles. Winnie lamps invoke fun and positive feelings just by placing them and turning them on.