Ora-Ito black kitchen appliances collection from Gorenje was released two years ago. That was a starting point for Gorenje to become as they claim: “One of Europe’s leading manufacturers of domestic appliances”. Although their products isn’t as innovative as they claim they are definitely stylish ones and availability of all needed appliances at once make them really interesting. Collaborate with young French Designer Ora-Ïto was the great Gorenje’s move.
After two years they come up with redesign of the great collection. New Ora-Ito collection come in white color now. If black kitchen appliances considered modern ones nowadays, white appliances are even above that. They’ve just became a new trend. Ora-Ïto characterizes his recognizable style as simplexity; combining simplicity and complexity. As result he gets futuristic and provocative product.
All appliances from the collection made from white glass with aluminum handles. All of them have clean, minimalistic design where everything has a purpose. Distinctive design details cleverly and subtly combine the fridge freezer with the oven, hob, hood and decorative panels. Soft and clean lines with sharp-soft form are tomorrow’s classic.
The new slogan is:
Appreciate the unique Gorenje ora-Ïto white collection! Because white captures all the light of this world; because it unites all colourful thoughts; because design associated with white brings in special meaning!