The Lovely Rita shelf was designed by Ron Arad back in 1996. It’s a surprisingly modern design considering the year of the conception. The shelf is made of batch-dyed PVC. Today this shelf was re-edited by Kartell. Why was it re-edited? Because the idea is cool, it’s functional and very attention attracting. Here you can place books or any other objects. You can create original and interesting combinations and you can even use them to create your own bookcase. To me these shelves remind of snakes. The price is $285.00 and that’s not much for such a fashionable and creative piece. What do you think?